1. Three new City Direct bus services, linking the heartlands to the Central Business District (CBD), will begin operations in February 2014. The three services are:
a. 17 February 2014 : West Coast City Direct Service 655;
b. 17 February 2014 : Sembawang City Direct Service 656; and
c. 24 February 2014 : Jurong East City Direct Service 657.
2. These bus services will start with two one-way trips to the CBD on weekday mornings and two one-way return trips in the evenings, excluding public holidays. More trips may be added depending on the demand for the services. With fewer stops and the use of expressways, journey times will be comparable to that of taking a bus and transferring to the MRT into the city.
3. From 17 February, commuters travelling from West Coast to the CBD on weekday mornings will be served by City Direct Service 655. Operated by Woodlands Transport Service Pte Ltd, the bus service will ply Teban Gardens Road, Pandan Gardens and West Coast Road before taking the West Coast Highway to get to the CBD. On weekday evenings, the service will connect commuters from Central Boulevard and Shenton Way back to the West Coast neighbourhood.
4. Similarly, on 17 February 2014, City Direct Service 656 operated by Loh Gim Chong Transport will begin operations from Sembawang; it will ply Canberra Road, Admiralty Link, Sembawang Drive and Sembawang Avenue before heading towards Orchard Road, Bras Basah Road and Shenton Way via the Seletar Expressway (SLE) and Central Expressway (CTE). In the evening, it will bring commuters back to Sembawang.
5. Transtar Travel Pte Ltd will operate City Direct Service 657 from Jurong East beginning 24 February 2014. The service will ply Jurong West Ave 1, Jurong East Ave 1 and Toh Guan Road, before heading towards Robinson Road and Marina Boulevard via the Ayer Rajah Expressway (AYE). Similarly, it will bring commuters back to the Jurong East and Jurong West housing estates in the evening.
6. The three City Direct bus services to be launched are part of six awarded by the Land Transport Authority (LTA) in November 2013 under the Bus Service Enhancement Programme (BSEP)*, to tap on the resources of PBOs to augment those of the public transport operators (PTOs). Commuters can expect another three City Direct bus services from Hougang, Bedok, and Eunos to the CBD in third quarter of 2014.
*Of the fourteen parallel bus services which will be introduced under BSEP, four will be operated by the PTOs1 and ten others will be operated by the PBOs2 as City Direct services through competitive tenders. The tendering process allows the most cost-efficient operators to win the rights to operate the services. Successful operators will have to apply for bus service licences from the Public Transport Council (PTC), which regulates bus services.
Annex: Posters of City Direct Bus Services 655, 656 and 657
 The four parallel bus services operated by public transport operators are:
- SBST 513 implemented on 17 Dec 2012 between Tampines West and the CBD
- SMRT 850E implemented on 18 Feb 2013 between Yishun and the CBD
- SMRT 982E implemented on 18 Mar 2013 between Choa Chu Kang and the CBD
- SMRT 951E, implemented on 17 Jun 2013 between Woodlands and the CBD
 The first four City Direct Bus Services operated by private bus operators are:
- City Direct (Jurong West) Service 651 implemented on 2 Sep 2013
- City Direct (Ang Mo Kio) Service 652 implemented on 6 Jan 2014
- City Direct (Bukit Batok/Hillview) Service 653 implemented on 13 Jan 2014
- City Direct (Sengkang) Service 654 implemented on 20 Jan 2014