1. The Land Transport Authority (LTA) has won the UITP (International Association of Public Transport) “Mobility Demand Management” award. This was announced at the 61st UITP World Congress & Exhibition held in Milan from 8 June to 10 June 2015.
2. The UITP awards acknowledge ambitious and innovative mobility projects that contribute to the sector goal of doubling the market share of public transport by 2025. The awards are given to international participants in various categories.
3. LTA’s “Travel Smart Programme” edged out two other finalists from the City of Milan (Italy) with its “Innovative Car Sharing Scheme” and Metropolitano de Lisboa (Portugal) with its “Public transport campaign in University Campuses” for the Mobility Demand Management Award. The Travel Smart Programme seeks to reduce the morning peak hour demand (particularly for public transport) by influencing travel behaviour change. Its objectives are to persuade commuters to travel in the off-peak, encourage a switch to more sustainable transport modes (public transport, walking or cycling) or to reduce travel demand altogether (e.g. through telecommuting).
4. The Travel Smart Programme comprises three segments; Travel Smart Network1, Travel Smart Rewards (formerly known as INSINC2), and the Free Pre-Peak Travel Trial. The Travel Smart Network targets organisations/employers as they do have influence over their employees’ travel patterns while Travel Smart Rewards and the Free Pre-Peak Travel Trial targets the individual commuters with incentives to travel outside of the peak period.
5. The awards attracted over 200 applications from over 40 countries. LTA Chairman, Mr Michael Lim, received the award from Sir Peter Hendy CBE (United Kingdom), President of UITP in Milan during the Networking Dinner of the 61st UITP World Congress & Exhibition.
LTA Chairman, Mr Michael Lim (centre) received the award from UITP Secretary General Mr Alain Flausch (left) and UITP President Sir Peter Hendy CBE (United Kingdom)(right)
6. Mr Chew Men Leong, Chief Executive, LTA said: “By bringing Travel Smart Network, Travel Smart Rewards and the Free Pre-Peak Travel Trial under the ‘Travel Smart’ umbrella, LTA introduced a comprehensive suite of demand management measures to incentivise and enable commuters who are willing and able to travel outside peak hours or consider sustainable modes of transport to do so. We are delighted to receive this honour from UITP which will spur us to continue our efforts towards a sustainable public transport system."
About UITP (International Association of Public Transport)
The International Association of Public Transport (UITP) is the international network for public transport authorities and operators, policy decision-makers, scientific institutes and the public transport supply and service industry. It is a platform for worldwide cooperation, business development and the sharing of know-how between its 1,400 member companies from 96 countries. UITP is the global advocate of public transport and sustainable mobility, and the promoter of innovations in the sector.
1 Companies and individuals who are interested to find out more about Travel Smart Network can visit www.lta.gov.sg/travelsmart or email LTA-TravelSmart@lta.gov.sg for more details.
2 Launched in January 2012, ‘Incentives for Singapore’s Commuters’ (INSINC) comprises a reward system where commuters earn credits proportional to the distance they travel on the rail system with extra credits for shoulder-peak travel. INSINC was rebranded as “Travel Smart Rewards” in July 2014.