We embrace our social responsibilities wholeheartedly—whether it’s for the environment, the communities we operate in, or the staff who make us who we are. Working on our shared value of “Caring”, we strive to make corporate social responsibility an integral part of everyone in our organisation.
In 2004, we developed a Roadmap for Responsible Corporate Citizenship, which details the steps that we take in:
- selecting our beneficiaries;
- identifying their needs;
- planning our fund raising programme; and
- evaluating the success of the fund raising effort.
In 2007, we officially launched the LTA Cares Programme, a commitment by our staff to be more involved with the community. LTA Cares Programme consists of LTA Cares Fund and LTA Care-Givers Programme.