This year’s campaign incorporates audio, visual and delectable treats to promote thoughtfulness on public transport
The Land Transport Authority kickstarted the Graciousness on Public Transport Campaign in 2009 to promote thoughtful acts and behaviour such as giving up seats, queuing in an orderly manner, and moving in for a more pleasant commute on public transport. Such gracious and considerate behaviour is embodied by The Thoughtful Bunch (Stand-up Stacey, Move-In Martin, Give-Way Glenda, Bag-Down Benny and Hush-Hush Hannah), ambassadors of our Graciousness Campaign for close to a decade
“It feels good to be Thoughtful!”
2. A thoughtful act can brighten up one’s day and generate feel-good vibes of positivity and joy. This year, the Graciousness on Public Transport Campaign 2023 “It feels good to be Thoughtful” invites commuters to celebrate the amazing feeling of being thoughtful. Launched by Senior Parliamentary Secretary, Ministry of Sustainability and the Environment & Ministry of Transport, Mr Baey Yam Keng earlier today, the Campaign wants to inspire commuters to be thoughtful during their daily commutes by contextualising the feel-good feelings they will enjoy for being gracious through the five senses.
3. In partnership with the Public Transport Operators, Public Transport Council (PTC) and Singapore Kindness Movement (SKM), the Campaign features a new series of Thoughtful Bunch visuals to encourage commuters to be gracious on their public transport journeys. These new vibrant visuals will be rolled out across public transport nodes, including sheltered walkways, MRT stations and on selected buses.