The Land Transport Authority (LTA)’s Hello Kitty’s Move Lite Adventure is now open for play from 1 to 21 November. The campaign encourages participants to adopt more environmentally friendly ways of getting around, such as taking public transport and walking, to discover the fun and rewards of these choices. Participants can take part in a series of interactive activities to earn coins and badges, and unlock exclusive Hello Kitty’s merchandise via the Hello Kitty’s Move Lite Adventure website.

Highlights of Hello Kitty’s Move Lite Adventure

2.        The campaign’s activities include the Daily Quest, where participants can answer one public transport-related question each day and earn coins for every correct answer, as well as the Virtual Run/Walk Challenge, where participants can walk or run to complete 12 distance milestones totalling 50km. Coins are awarded for every milestone completed. Participants who complete 3km will also receive an exclusive Hello Kitty e-certificate.

3.        Additionally, from 7 to 21 November, participants can take part in the Digital Stamp Rally by checking in at 15 designated MRT stations to collect unique Hello Kitty digital stamps and coins. Please refer to Annex A for the list of MRT Station Checkpoints.

4.        The campaign will conclude with a finale and collection event at One Holland Village from 21 to 23 November, 12:00pm to 8:00pm. Participants can redeem their exclusive merchandise, embark on an exciting physical stamp rally adventure within the mall, and snap photos at the Hello Kitty photobooth.

5.        To participate in Hello Kitty’s Move Lite Adventure, the public can register at Hello Kitty's Move Lite Adventure 2025.

6.        In conjunction with Hello Kitty’s Move Lite Adventure, SimplyGo is giving away exclusive Hello Kitty Move Lite EZ-Link cards to encourage commuters to use the SimplyGo app. From 1 to 21 November, Hello Kitty’s Move Lite Adventure participants who register for a SimplyGo account and complete at least 15 public transport trips with their stored value travel cards can redeem the limited-edition card at the finale event.

Hello Kitty Themed Train

7.        From 27 October to 23 November, commuters can also look forward to specially designed Hello Kitty themed trains across three MRT lines (North East Line, Downtown Line and Thomson-East Coast Line). These Hello Kitty themed trains add a touch of joy to daily commutes and brighten passengers’ journeys. Additionally, commuters can participate in LTA’s social media contest from 28 October to 9 November by posting selfies with the themed trains or any Hello Kitty décor at stations for a chance to win exclusive Hello Kitty’s Move Lite Adventure medals.

8.        Hello Kitty’s Move Lite Adventure is part of LTA’s Move Lite movement to encourage everyone to choose lighter modes of transport such as walking, cycling or riding public transport, to contribute to a more sustainable Singapore.


Annex A:  List of MRT Station Checkpoints for Digital Stamp Rally
Annex B:  Key collaterals for Hello Kitty’s Move Lite Adventure 2025