We reviewed the Travel Smart Programme to take into account rail network enhancements in recent years and changes to commuter travel patterns. Following the review, LTA will be concluding the Travel Smart Rewards (TSR) programme and will introduce a new initiative called Travel Smart Journeys (TSJ) later this year.
Introduced in 2012 under the Travel Smart Programme, TSR aims to re-distribute peak hour travel demand and improve commuter experience by allowing commuters to earn points and rewards when they travel outside the morning peak period. Together with the introduction of lower morning pre-peak rail fares across the entire rail network in December 2017, this has contributed to a 12% increase in commuters travelling during the morning pre-peak period in 2018, significantly larger than overall ridership growth of 2%.
Since the introduction of TSR, the rail network has expanded with the addition of the Downtown Line and Tuas West Extension. 99 new trains were also added to the North-South Line, East-West Line, North East Line and Circle Line from 2015 to 2019 to provide additional capacity. With these additions and recent efforts to renew and upgrade the network, peak hour loading has shown improvement across all rail lines.
From running the TSR, we recognised that our scheme design must evolve and adapt to changing ridership patterns and circumstances to remain effective. This is why the emphasis of the Travel Smart Programme will shift to focus on more localised initiatives, given that network-wide lower morning pre-peak fares has been established. These initiatives will complement each other, and continue to help better distribute peak hour travel load for more comfortable rides and allow a more efficient use of our public transport network.
Such a targeted approach will also allow LTA to be more flexible and responsive to changes in ridership patterns along specific stretches of the rail network, another key lesson learnt from our TSR journey thus far. One such localised initiative that LTA will introduce later this year is TSJ, to distribute peak hour travel demand more evenly by incentivising commuters along congested corridors or areas to consider alternative modes or routes. More details on TSJ will be announced in the second half of this year.
Current TSR users can continue earning points for trips made on the rail network until 31 May 2019. They can convert their points into cash rewards, or use the points to win more points or cash rewards through the game on the TSR portal until 25 June 2019. Points which are not used by 25 June 2019 will no longer be valid. Please see here for more information.
The Travel Smart Grant, which was established to encourage organisations to implement or trial some Travel Smart initiatives, will also be ceased in conjunction with the TSR programme.
If you have any queries, please contact the following:
|Travel Smart Rewardsfirstname.lastname@example.org|
|Corporate-tier Travel Smart Rewards and Travel Smart Grant||LTA-TravelSmart@lta.gov.sg|