1. Travel demand management is one aspect the Land Transport Authority (LTA) has been actively studying and working on as it encourages more optimal use of public transport capacity. With encouraging results from existing programmes targeted at easing peak hour crowdedness on rail, a number of enhancements will be made to these programmes to incentivise more commuters to shift to off-peak travel.
Enhancements to INSINC: More attractive rewards, more card types and easier ways to claim rewards
2. Since its launch, the six-month 'Incentives for Singapore's Commuters' (INSINC)1 study has attracted close to 17,000 participants with different peak-period travel patterns, and has paid out more than $120,000 in rewards so far. The study showed that the INSINC incentives provided were able to shift almost 10% of participants' weekday morning peak period trips to off-peak periods. Close to 3 in 5 INSINC participants have also won cash prizes ranging from $1 to $337 as a result of participating in the study.
3. To incentivise more peak hour rail commuters to travel during the morning off-peak hours, the LTA will extend the on-going INSINC study by 18-months from 10 July 2012 to study the effectiveness of the scheme over a longer term, and across a wider cross-section of commuters. LTA hopes the study can eventually cover up to 60,000 commuters.
4. From 1 August 2012, participants can transfer the cash rewards won from INSINC directly to their contactless smartcards through the Add Value Machines (AVMs) and TransitLink Ticket Offices (TOs) conveniently located at MRT stations. Previously, participants had to transfer the cash rewards via AXS machines which are not always located at MRT stations.
5. In addition to adult commuters using the EZ-Link cards, participation in the INSINC study will be open to commuters using the NETS Flashpay cards. It will also be extended to senior citizens and students from universities, polytechnics and the Institute of Technical Education (ITE), who use concession cards.
6. Starting from 1 November 2012, LTA will also make the following enhancements to INSINC:
The maximum cash prize will be doubled to $200, up from $100 currently;
Participants can transfer the cash rewards won from INSINC directly to their bank account.
7. Commuters who wish to participate in the study can log to https://www.insinc.sg for more details and to register.
Higher discounts, extension to CCL stations for SMRT Early Travel Discount Scheme
8. With the enhancement of SMRT's Early Travel Discount Scheme from 10 cents to 30 cents discount on 10 October 2011, LTA and SMRT observed that about 3% to 4% of commuters have shifted their travel time out of the morning peak hour.
9. To incentivise more peak hour rail commuters to travel during the morning off-peak hours, SMRT will further enhance its scheme from 6 August 2012. Commuters will get a bigger discount, up to 50 cents off their fares if they end their journey before 7.45am, from Mondays to Fridays at stations located in the city area.
10. The scheme, which is currently applicable only to commuters who begin their journey from North-South-East-West Line (NSEWL) and Bukit Panjang LRT (BPLRT) stations, will be extended to commuters who enter via the Circle Line (CCL) stations as well. In addition, the number of exit stations within the city area participating in the discount scheme will be increased to 14 stations, to include stations along the Circle line2. To ensure that these efforts are focused on shifting peak period travel during weekdays when demand is higher, SMRT will also amend the Early Travel Discount Scheme to apply on weekdays from Mondays to Fridays only. Public can log onto www.smrt.com.sg for more information.
New train loading trial
11. LTA is also embarking on a new three-month train loading trial starting from 19 July 2012 to study the effectiveness of train loading information posters in helping commuters decide when to start their trips.
12. The posters use different gradient colours to represent the varying train loading levels at a MRT station from 'less crowded' to 'more crowded' from 7.00am to 10.00am on weekdays. Seven3 MRT stations have been identified for the trial. LTA will evaluate the effectiveness of the posters once the trial is completed before deciding on island-wide implementation.
Annex A: Factsheet on INSINC
Annex B: Train Loading Trial Poster
1 INSINC, launched on 10 January 2012, comprises a reward system where commuters earn credits proportional to the distance they travel on the rail system with extra credits rewarded for shoulder-peak travel. Credits are earned based on the start times of commuters’ trips at the MRT stations and the distance of their journeys on the rail system. This will be tracked through commuters’ transit cards.
2 The current scheme has 9 stations: Outram Park, Tanjong Pagar, Raffles Place , City Hall, Bugis, Lavender, Dhoby Ghaut, Somerset and Orchard. 5 new stations will be added: Bras Basah, Esplanade, Promenade, Marina Bay and Bayfront.
3 Seven MRT Stations identified are Boon Keng (NEL), Bukit Batok, (NSEWL), Clementi (EWL), Eunos (EWL), Toa Payoh (NSL), Bishan (CCL) and Serangoon (CCL). ody>